Portfolio methods and their performance

Businesses use several portfolio models for project selection. The authors of Portfolio Management for New Products have made studies on the popularity and success of alternative models. The financial method that includes various profitability and return metrics has been the most popular. It does not, however, perform well when compered to other three leading methods. Cooper, Edgett, and Kleinschimdt who made the studies compared the popularity of the methods in top-performing companies (top 20%) and [...]